Community · Commerce · Digital Distribution

India's Digital
Distribution Network

Connecting retailers, distributors and brands through one trusted trade network. Discover products, build distribution, reach retailers and grow your business through a connected B2B ecosystem.

The 99D trade flow
Brands
Distributors
Retailers
MUMDELKOLBLRHYDPATLKOAMDJAICHNPUNIND
PAN-INDIALIVE NETWORK
What 99D is

One platform connecting India's trade network

For Retailers

Discover products, better trade opportunities, distributors, schemes and business knowledge.

Explore for Retailers

For Distributors

Build your territory, access brands, connect with retailers and manage your distribution digitally.

Explore Distribution

For Brands

Reach retailers, appoint distributors and expand into new markets through 99D.

Sell on 99D
99D Community

A business network built around retailers

Retailers don't just buy products. They exchange information, discover what's moving, compare opportunities and learn from each other.

Indian shopkeeper in his store
RETAILER NETWORK · LIVE● ACTIVE
Join 99D Community
MARKET UPDATE
What's moving in Kolkata?

Cooking oil SKUs up 18% this week across 3 districts.

Retail Board · East Zone
SCHEME
Retailer Deal of the Week

Flat 4% extra margin on personal-care combos above 50 units.

Posted by a verified distributor
NEW LAUNCH
New product launch

Ayurvedic hair oil brand opens for East India territories.

Brand activation
OPPORTUNITY
Distributor opportunity

FMCG staples line seeking block-level partners in Bihar.

Distributorship desk
PRODUCT REVIEW
Product review

"SuRa dish gel rotates 2x faster than national brand at my counter."

Retailer · Lucknow
TRADE SCHEME
Trade scheme

Quarterly volume rebate window closes 30 Sep.

Network notice
Network at scale

Building India's connected trade network

Growing across India — verified live counts from the 99D network.

11,074
Retailers
8
Distributors
24
Manufacturers
7
Districts
54
Products
The 99D flywheel

One network. Every signal makes the next decision better.

01
Retailers Engage

Retailers discover products, share market knowledge and create demand.

02
Brands Activate

Brands introduce products, schemes and offers to relevant markets.

03
Distributors Connect

Authorized distributors fulfil local demand and build territory networks.

04
Commerce Closes the Loop

Orders, fulfilment and repeat demand create measurable market signals.

05
The Network Gets Stronger

More demand attracts more brands, distributors and retailers.

Digital Distribution

Distribution, built for the way India trades

Connect brands with distributors, distributors with territories, and territories with retailers.

Level 01Brand
Level 02State
Level 03District
Level 04Block
Level 05Pincode
Level 06Distributor
Level 07Retailer
Every territory access is PIN-scoped and audit-logged on the 99D network.

Territory Management

PIN-level territory assignment with conflict-free allocation across blocks and districts.

Retailer Network

Distributors see only the retailers inside their assigned PIN codes — clean, scoped, accountable.

Order & Demand Visibility

Track what is moving, where, and at what velocity — before the stock runs out.

For Brands & Manufacturers

Everything brands need to grow in general trade

Launch products, find distributors, reach retailers and understand market demand through one connected network.

Market Access

Reach retailers across targeted territories.

Distributor Network

Find and appoint distributors.

Market Activation

Launch products, communicate schemes and create retailer demand.

Market Insights

Understand product demand, pricing and retailer feedback.

Built for India's general trade

Verified businesses
GST-verified members across the network.
Territory-based distribution
PIN-scoped access with conflict detection.
Retailer-first network
Community and commerce built around retail.
Transparent trade infrastructure
Auditable flows from brand to shelf.

Join the network powering the next generation of Indian trade.