99 Distributor · Distributorship Programme

Start Your Own Distribution Business With 99 Distributor

Get a defined market, products, sales support and retailer-development assistance — with the option to test your market before moving to a full distributorship.

Market Trial available from ₹10,000–₹15,000
Defined Territory
Field Sales Support
Retailer Development
Marketing Support
Business Dashboard
Training & Onboarding
Build
Set up your distribution business
Test
Validate market with a trial
Sell
Develop retailers & sales
Scale
Upgrade to bigger territory

Start small, understand your market and upgrade to a full distributorship when your territory shows potential.

Is Your Territory Available?

Check whether your preferred market is currently available for 99 Distributor appointment.

New · Market Trial

Not ready to invest ₹50,000? Test the market first.

Our Market Trial Program lets eligible entrepreneurs understand the market, products and retailer response before moving to a full distributorship.

₹12,500
for a 30–45 day trial
  • Starter product assortment
  • Product orientation
  • Sales training
  • Marketing materials
  • Retailer-development guidance
  • Field-sales support where available
  • Market feedback
  • Trial performance review
  • Upgrade path to full distributorship

Trial participation, territory allocation, sales support and future distributorship approval are subject to applicable terms and eligibility. Sales or profit is not guaranteed.

Trial to full distributor
A safer path to becoming a full 99 Distributor
Week 1
Onboarding, training, product briefing
Week 2
Retailer mapping & marketing activation
Week 3-4
Sales, order taking, market feedback
Week 5-6
Review call · decide to upgrade or exit

The complete journey

Six clear steps from application to territory expansion.

1
Apply

Submit your basic business and territory details.

2
Territory Verification

99 Distributor verifies the selected market.

3
Start Trial

Eligible applicants can begin with the Market Trial Program.

4
Develop Retailers

Use our sales & marketing support to approach local retailers.

5
Evaluate Market

Review retailer response, orders and market potential.

6
Scale

Move to the appropriate ₹50K / ₹2L / ₹5L distributorship model where eligible.

Calculate your business potential

Use your own assumptions to understand how retailer coverage can translate into potential monthly sales.

100 retailers
Illustrative business calculation
Estimated retailer sales
₹3,00,000
Estimated distributor purchase/billing
₹2,60,870
Estimated gross margin
₹39,130
Estimated operating expenses
₹25,000
Estimated operating contribution
₹14,130

Actual results vary by territory, retailer activation, product mix, pricing, operating expenses and market conditions. This is not a guaranteed profit figure.

More than a product supply business

Defined Market

Build your business around a specific territory.

Product Portfolio

Access products supplied through the 99 Distributor ecosystem.

Retailer Development

Support for developing local retailer relationships.

Field Sales Support

Eligible territories can receive field-sales assistance per the applicable plan.

Marketing Support

Access promotional creatives and marketing assistance.

Training

Business, product and sales orientation.

Digital Dashboard

Track applications, business activity and performance information.

Growth Path

Trial → Distributor → Retailer Network → Territory Expansion.

What happens after you join?

Timelines are typical and may vary based on territory and business specifics.

  1. Day 1–2
    Application & KYC verification
  2. Day 3–5
    Territory & business confirmation
  3. Day 5–7
    Product & sales training
  4. Week 2
    Business setup & marketing activation
  5. Week 2–4
    Retailer mapping & market development
  6. Month 1+
    Sales review & growth planning

Hear from our distributor partners

Distributor stories coming soon. We only publish verified partner testimonials.
Want to understand the business before you decide?

Speak with our business team and, where available, request a conversation with an existing 99 Distributor partner.

Request distributor conversation

Distributorship packages

Real packages, real allocations. Start with a Market Trial and upgrade when your market shows potential.

New · Market Trial
Market Trial Program
₹10,000–₹15,000
30–45 days · single block

Test your market before moving to a full distributorship. Understand product demand, retailer response and territory potential.

  • Starter product assortment
  • Product & sales training
  • Marketing materials
  • Retailer-development guidance
  • Field-sales support where available
  • Trial performance review
  • Upgrade path to full distributorship
Block Level Distributorship
₹50,000
1 Block

Kickstart with a single block. Perfect entry-level territory.

  • Exclusive rights over 1 block
  • Onboarding kit + 30-day marketing support
  • Dedicated agent
5 Blocks Allocation
₹2,00,000
5 Blocks

Grow across 5 blocks with higher margins and better allocation.

  • Exclusive rights over 5 blocks
  • Priority inventory & pricing
  • Quarterly business review
District Allocation
₹5,00,000
1 District

Own the entire district with premium brand rights & bulk margins.

  • Exclusive district-level rights
  • Best inventory pricing
  • Co-branded marketing budget

Which plan is right for me?

Answer 5 quick questions and we'll recommend a starting point.

Question 1 of 5
How much do you want to invest?

Frequently asked questions

Is ₹50,000 compulsory to become a 99 Distributor?

No. You can start with our Market Trial Program at ₹10,000–₹15,000 and upgrade to a full distributorship (₹50K / ₹2L / ₹5L) later based on territory potential and eligibility.

What is the ₹10,000–₹15,000 Market Trial?

A 30–45 day program that lets eligible applicants test their local market, product demand and retailer response before committing to a full distributorship.

Do I get an exclusive territory?

Territory rights depend on the package selected (block / 5-blocks / district) and are governed by the executed distributor agreement.

Will 99 Distributor provide field staff?

Field-sales support is available on eligible plans and territories per the applicable support structure.

Do I need a warehouse?

Warehouse requirements depend on the package and inventory volume — the trial does not require a warehouse.

How much can I earn?

Sales and margins depend on retailer coverage, territory, product mix, operating costs and execution. 99 Distributor does not promise or guarantee income or profit.

Can I upgrade from Trial to Full Distributorship?

Yes — eligible trial participants can upgrade at the end of the trial based on performance and territory availability.

What happens if my market response is low?

You'll get a trial review with our team who can suggest activation improvements or a different plan. There is no forced upgrade.

Do you provide marketing support?

All plans include marketing creatives; higher-tier plans include marketing budget and co-branded activation support.

Can I apply from any state in India?

You can apply from any state. Approval depends on territory availability and our onboarding policy.

How do I track my application?

Use the 'Track your application' section on this page with your mobile number or application ID.

Check your distributorship eligibility

Fill this short form. Our business consultant will reach out within 24 hours.

Track your application

Important information
  • 99 Distributor is a business/distribution opportunity and does not guarantee income, sales, profit or return on investment.
  • Business performance depends on territory, retailer acquisition, product demand, pricing, execution, operating expenses and market conditions.
  • All territory allocation, packages, support and onboarding are subject to applicable terms and eligibility.
New — Brand Marketplace

Explore Brands Available for Distributorship

Discover brands from 99 Distributor's own in-house portfolio and approved external manufacturers. Download catalogues and apply for a brand-level distributorship directly.

Different from our Block-Level Distributorship program above — here you apply directly to a specific brand.
99D IN-HOUSEFEATURED

SuRa Cosmetics

Cosmetics

Colour cosmetics for the young Indian consumer — lipsticks, kajal, mascara.

Investment: ₹25,000 – ₹3,00,000
Margin: 20%
MOQ: 50
States: 33
99D IN-HOUSEFEATURED

Avikka Cosmetics

Cosmetics

Avikka Cosmetics is an Indian beauty and cosmetics brand offering affordable, everyday makeup and skincare products designed for modern beauty needs. Our product range includes lipsticks, liquid lipsticks, kajal, eyeliner, lip and cheek tint, nail polish, aloe vera gel, Multani Mitti and skincare serums. At Avikka Cosmetics, we focus on bringing quality beauty products at affordable prices, making everyday makeup and skincare accessible to a wider audience. Our range is designed for customers looking for budget-friendly cosmetics, Indian beauty products, everyday makeup essentials and skincare products. From vibrant lip makeup and eye makeup to refreshing skincare essentials, Avikka Cosmetics aims to provide products that are easy to use and suitable for everyday beauty routines. Our formulations and product selection are developed with a focus on smooth application, comfortable use and beautiful results. Why Choose Avikka Cosmetics? Affordable Indian cosmetics and beauty products Makeup essentials for everyday use Skincare products for regular beauty routines Lip, eye, face and nail makeup range Suitable options for different beauty needs Quality-focused products at competitive prices Convenient beauty products for home and travel Avikka Cosmetics — Affordable Beauty, Everyday Confidence.

Investment: ₹50,000 – ₹5,00,000
Margin: 20%
MOQ: 1000
States: 31
Are You a Manufacturer?

List your brand on 99 Distributor

Want to offer your brand for distributorship? Reach distributors and retailers across India through the 99 Distributor network.

₹5,999 + GST onboarding fee · One-time · Admin approval required

Your market. Your territory. Your distribution business.

Start with a market trial or apply for the full 99 Distributor program.

Chat with a Consultant